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Thursday, 31 August 2017

AI Designers, Making Digital Branding Accessible to Everyone

Just as technology has over-simplified common man’s life, it has equally had a far reaching impact on modern industries across the sector. This impact has been so powerful that we don’t have to try too hard to search for examples. For instance, a cursory glance into the sporadic growth of telecommunication sector during last few decades and how it positively impacted several industries is good enough to suggest the true impact of technology.

Now most technology experts are expecting almost similar kind of impact from Artificial Intelligence – better known as ‘AI.’ Currently, the hype around AI is so huge that every day millions of startups are founded with the promise to build effective AI tools and software applications. These AI enabled applications that are being painstakingly designed are expected to change the way we humans live our lives.

Now the question is if AI is expected to have such a profound impact on human life, then why would something as important as ‘branding’ would remain immune from its impact. The answer is it ‘cannot.’ In fact, AI has already started making waves in the branding world and this impact can be felt most in the area of logo designing – the most critical area of branding. Now, this is certainly likely to raise many eyebrows as many people still believe that AI cannot automate creative work. But the truth is AI has the potential to churn out good and flawless creative work just as we humans can.

AI Designers and Logos

Today many AI designers and AI-enabled designing tools are revolutionizing the way several creative agencies are making their logos. Simply put, today advertising agencies have been spared from straining their brains as all the tough creative tasks are easily handled by AI designing software. Most designing software effortlessly pulls precise information from the available complex data and then combines them with industry specific characteristics. While designing software carries out this complex process with a lot of precision, the end result (i.e. logo) is just as accurate.

This is to say that AI designed logos are found to be more impressive and hence have a high chance of resonating with the target audience. This efficiency is due to the fact that most designing software is fully capable of understanding the latest trends in logo designing and can also flawlessly implement them in the designing process. And this is just some of the benefits of logo designing software when compared with usual alternatives.

While the efficiency of AI designer software is praiseworthy, their user-friendly interface deserves an equal amount of praise. Today many logo designing softwares offer options that enable users to easily choose the font style, logo type, writing styles, color etc. This obviously has over-simplified the logo designing process.

AI Designers Are Set to Improve Further.

One may very well argue that AI designers with all its abilities to create perfect logo are still in its nascent stage. But there is no doubt that this gap will be closed earlier than expected.

For instance, we will soon have AI designers that can precisely gauge complicated human emotions – as precisely as advertising professionals can. This revolutionary development will certainly enable logo designing software to create logos that can easily connect with their target audience. Furthermore, a lot of effort is being made to develop more intelligent AI chatbot to facilitate discussions with clients. If successful, this will greatly reduce creative agencies’ dependence on client servicing professionals. This certainly appears to be in the realm of possibility, given that Siri, Cortana and Google Assistant have already set an impressive benchmark on this front.

AI Designers Will Truly Democratize Branding

AI designers will equally have a phenomenal impact on the economics of branding. This is to say that it will drastically bring down the cost of logo designing. A situation that will augur well for small agencies and freelancers. For decades small agencies and freelancers were forced to stretch their shoestring budgets in a bid to hire a good logo designer. Something that left them quite financially vulnerable, while big agencies had no problem in hiring one.

But AI designers with its affordable costing are all set to change this unfair game for once and all. The end of this unfair game will bring much needed level playing field and customers/clients are also bound to benefit from this fair game.

Conclusion

Most industry experts have already given a foregone conclusion that AI designers will have an unprecedented impact on online branding. More than anything else, it will make branding more accessible. Accessible not only in economic terms alone but also in over-simplification of the branding process. Simply put, AI designers will help in saving a lot of time, money, human efforts and add a lot of efficiency in logo designing. We most certainly will have to brace for a new chapter in the world of branding – all thanks to AI designers.

from
https://webdesignledger.com/ai-designers-making-digital-branding-accessible-everyone/

Wednesday, 30 August 2017

40 Logo Design Failures That Somehow Made It To Production

All marketers and graphic designers know that when it comes to corporate communication, a good logo design is one of the most important tools. It doesn’t just provide an easy way to recognize the identity of your business, but also allows your audience to know who you are and what your business is related to. These are the main reasons for which every company should consider investing in creating at least a good logo, if not a memorable one.

However, before doing this, it’s important to know the most important criteria that make a logo effective. The first features consist in recognition and memorizing. This means that a good logo design can immediately “grab” the viewers’ attention and when they see it, they will associate it with your company.

Anyway, if you managed to catch the viewers’ eyes, it doesn’t necessarily mean you did it in a good way. There might always be a hidden something or some sexual-related design you cannot see at first glance.

Below is a list of Top 40 logo design failures that probably didn’t look so bad at first sight and somehow, made into production.

A style

Wow, I wonder what you could imagine while watching the letter A form of this logo. Definitely a bad logo example.

Comprehensive Health Care

I think we just saw this home while it was taking its chlotes of. Shame on us.

London Olympics 2012

Well, when you see this logo, it’s hard to ignore the little girl behind the computer. Maybe she could try a better version?

Aldershot & Farnborough Twins & Triplets Club

I don’t know what’s happening with the logos for this kind of organizations, but…Once again we have a child being placed in a position that just screams inappropriate.

Office of Government Commerce

I don’t know exactly how people feel that government organizations could take more care of people, but I hope this logo doesn’t illustrate this. Sometimes you need to shift your view to realize the error.

Take a look at the vertical version….

Dough Boys

With a logo like that, would you really want to get food from there?

SatAn

Man, what is it with satellite TV and awful logos? SatAn is a devilish German brand of satellite dishes. Maybe they would know something?

Locum

Believe it or not, Locum is a Swedish property management company. Would you trust to deal with them for your real estate?

Kostelecké Uzeniny

This is the logo for the Czech sausage company Kostelecké Uzeniny. I’m sure their products are tasty, but..maybe. just maybe, it could find other ways to advertise sausages?

Sherwin Williams

Apparently, Sherwin Williams wanted to cover the world in blood-red paint. The sinister “cover the earth” logo was adopted in 1906 and it’s unbelievable they have kept this unfortunate logo for more than a century.

The Computer Doctors

Maybe they are doctors… Maybe they are good in what they are doing, but seeing this logo, I know one thing: I don’t want them anywhere near my computer.

Institute of Oriental Studies

Maybe if it’s seen from the other angle, this logo looks better. Or not. I just hope no child is allowed in there.

Taylor Pork Roll

Definetly not the best way to illustrate pork rolls.

Highlight

Except for the majormigrane this logo gave me, I actually kind of like it. It’s diffrent I guess.

National Reconnaissance Office Nrol- 39

I don’t know what you think, but the spy agency’s logo looks pretty phenomenally horrible with an octopus sucking the face of North America off. And the best thing? Someone paid for it and it’s being used to spy on you.

Chinese Iconography

I don’t care what the Chinese letters are saying, but there are no words for describing this disgusting image

Wikileaks

Even if the hourglass is an interesting idea, the Wikileaks’s logo is even more awkward than the Sherman Wiliam’s logo that covers the world with red paint. Needs improvement I would say.

Braum’s

I hope they don’t make the ice cream hot and fresh at the same time!

Bureau of Health Promotions

I wonder what kind of health services they are trying to promote here. Maybe a healthy increasing birth rate? Do they need a “bureau” for this???

Pepsi

I like these guys! At least they are sincere! By seeing Pepsi’s logo, no one can accuse the company of false advertising! The company shows what the effects can be if the people drink their soda.

Kudawara Pharmacy

I wonder what kind of pharmaceutical products are selling in there

Fully Erect Dome Tents

It seems someone is really excited about going camping.

Pepsi Max

I’m not sure what drinking Pepsi Max is supposed to do for you, but based on what the “X” letter looks like, maybe some people should stay away from it :).

MSN

This is a classic example of when redesigning a logo, taking things away without paying too much attention to detail, can and will lead to bad results. Always.

Clinica Dental

In my humble opinion, you might get more than just simple cleaning services for your teeth, according to their logo design.

Click Lovers

Click… Definitely, click. This is another great example of the importance of letter spacing, especially in logo design.

Wonky

If someone is wondering what’s the name of the company… Well.. it’s WONKY. Just to be clear and not to understand something else.

Islamic Understanding Institute

I don’t know exactly what was in the designer’s mind, but I’m sure this logo doesn’t have anything with the Institute it has been created for. Or with the understanding of their religion…

TGV Logo: Snail

Flip it upside down and you’ll get a snail. By the way, TGV is France’s high-speed rail service, and “TGV” is an abbreviation for “Train à Grande Vitesse”, meaning high-speed train in French.

Catwear

Speachless.

Tesco

I am very curious to find out if this accidentally NSFW giant waggling ..buttermilk logo from Tesco… is really selling Buttermilk to anyone.

Ilkadim Sünnet

Frowning face or a spider watched from the front. Or o schematic position… I just let your imagination work. Period.

K9 Compassion Foundation

K9 Compassion Foundation is a non-profit organization having as the main goal to get every dog home. Unfortunately, their logo is far, far away from conveying their message. I hope they do a better work with pet adoption.

Hip Hop for HIV

A hip hop concert for educating the young about HIV realities was an awesome idea. The logo that advertises the event is bloody awful.

Labyrinth Coffee House

This logo was probably designed in a coffee house. One of those from Amsterdam if you know what I’m talking about.

Alternate Escapes

This logo is for a recreation center, where people should feel good and enjoy…. Maybe in the twilight zone.

Trashy Roots Salon and Spa

This is the logo for a full-service studio specialized in precision and curly women’s haircuts. Does anyone see the irony here?

Marple Syrup

Congrats to the state of Vermont for celebrating one of their greatest exports with a logo of a man peeing in a trash basket.

Junior Jazz Dance Classes

Should be a logo or an optical illusion? If you see a pair of breasts here, you might have a dirty mind…

from
https://webdesignledger.com/40-logo-design-failures-that-somehow-made-it-to-production/

Tuesday, 29 August 2017

10 Simple Copywriting Techniques That Can Boost Your Business

Thanks to our friends from Vengage, the coolest infographic maker on the market, you can view and share this article as an Infographic.

If you’re running an online business or work in the online marketing field, you are most probably aware of the growing need for quality content that can attract new visitors and convert them into leads and returning customers. Continuously producing top-notch copy and using useful copywriting tips and techniques requires tremendous effort, dedication, and resources, but the investment is certainly worthwhile.

The struggle to produce good copy will pay off in the long run, as more often than not, a well-crafted message delivered to the right audience can make the difference between a flourishing business and a futureless attempt. If you were wondering how professional writers deal with the daily challenges of content creation, here are some digital copywriting tips that could help boost your online business:

1. Do more research

To produce quality copy that sells, first you need to make sure you understand your target customer and that you use the words he wants to hear in your copy. Study your target market’s language by visiting Facebook groups, relevant forums, read reviews and blog comments. Note the words and phrases often used by your audience and use these magic phrases to produce attractive content that has higher chances to convert simple readers into buyers.

2. Set your readers free

Nobody likes being aggressively persuaded to buy a certain product. Making repeated requests for your readers to stay on the page and continue to read and/or make a purchase may cause the exact opposite reaction that you are after: your readers might quickly quit the page and give up buying your product/service. People love to have the power to choose. Therefore, make sure you include in your copy words like: “you are free to cancel your subscription at any time” or “It’s always free to cancel your booking”…

3. Ask your readers to use their imagination

Most copy is incredibly boring unless it involves the readers and makes them use their imagination. So, instead of just listing the characteristics and main benefits of your products/services, why not ask the reader to imagine how they could change their lives for the better: they could do great things with that extra time, and they would be so much happier and healthier if they made that particular purchase.

4. Focus on a specific set of advantages

Most entrepreneurs think they are better than their competitors but often fail to present their products in a convincing way. When talking about what sets you apart from your competition, focus on specific benefits that could help customers solve their problems, particularly those that your competition does not address.

5. Don’t be afraid to show your funny side

People will be naturally attracted by funny ideas and humorous stories. So, make sure your tone of voice is cheerful and your stories entertaining. Charm your targeted public and you’ll soon see results. Of course, humor should be strategically integrated into your copy (in titles, illustrations, sidebars), to underline certain key points. But make sure you don’t overdo it. There’s a fine line between comical and obnoxious.

6. Always repeat the most important messages

A good copywriter is a good psychologist. Based on the fact that the concepts that are heard over and over again are perceived by the human brain as being true, it is good to repeat within your copy the ideas you most want your audience to believe and remember.

7. Be spontaneous and original

To create fresh, original copy that helps you achieve your marketing goals, free yourself from copywriting formulas. That doesn’t mean you can’t have your personal style, easily recognizable by your audience, but you should always make an effort to find new ways of addressing the reader. A good way to do this is to talk to your prospects as if you were standing next to them. This way, you will focus on the audience, not on yourself and you’ll shape more engaging messages addressed directly to the reader.

8. Use testimonials

Is there anything better than letting your happy customers do the selling? High-quality testimonials can support and even replace content sometimes. Use them wisely to convey a powerful message about your brand. Summarize long testimonials by using explanatory mini-headlines. After all, who could convince customers better than another extremely content customer?

9. Don’t be afraid to use rhyming

Researchers noticed that ideas expressed in rhymes are more fluently processed in the human brain which may mean that sometimes we view them as more valid than other simple words and phrases. So, use rhymes and puns where possible to inform, entertain and surprise your reader in a good way.

10. Always do A/B testing

Testing headlines, call to action button copy, form copy or length of copy is a must if you want to boost your business. Every aspect that could make a big difference in your conversions is worth studying closely. Therefore, take your time to measure the effects of such changes on important metrics like time on page, bounce rate and clicks. Split tests are a great way to see which landing page converts better.

Writing good copy has never been an easy task. Whether you choose to handle the copywriting task yourself or you hire a professional/an editorial team to do it, make sure the message is tailored to your audience. Use the right tone of voice to grab people’s attention, convey their interest and nurture their desire to act.

from
https://webdesignledger.com/creative-copywriting-techniques-can-boost-business/

Commentary: In the first 24 hours of its YouTube existence, the video for "Look What You Made Me Do" mesmerizes the world.

from
https://www.cnet.com/news/taylor-swift-breaks-adeles-record-for-youtube-views-look-what-you-made-me-do-katy-perry/#ftag=CAD590a51e